When it comes to meeting your content marketing objectives, your initial instinct may be to generate and distribute fresh material. The issue is that such material is frequently buried and is seldom examined and reused. For others, this is an unpleasant truth, as updating and reusing current material may be one of the most effective content marketing strategies.

Regular, well-conducted content audits can help you identify material that can be enhanced or repurposed into different formats.In this article, we'll discuss what a content audit is, the benefits of conducting a content audit, and a full step-by-step guide to conducting a full content audit.

What Is a Content Audit?

A content audit is a comprehensive review of all the content on your website. This includes blog posts, articles, images, videos, infographics, and anything else that can be considered content. The purpose of a content audit is to help you understand what content you have, what content is performing well, and what content needs to be improved. A content audit can also help you identify content gaps and determine where you need to create new content.

content audit

Why Conduct a Content Audit?

There are many reasons why you might want to conduct a content audit. Here are a few of the most common reasons:

1. Make Decisions

A content audit is based on data. This means that it can help you make decisions about your content based on hard facts, rather than guesses or assumptions.

Content audits can be a lot of work, but they're worth it. They'll help you get a better handle on your content strategy, and ensure that your content is working as hard as it can to achieve your business goals. A content audit is a process for assessing the performance of your website's existing content. It's a key part of a data-driven approach to content strategy, and it can help you answer essential questions about your content

2. Diagnose Content Gaps

One of the main reasons to conduct a content audit is to identify content gaps. A content gap is an area where you don't have enough content to meet the needs of your audience.

For example, let's say you have a blog about fashion. You might realize that you don't have enough content about plus-size fashion. This content gap could be an opportunity to create new content that would appeal to your audience.

3. Determine Problems in Your Website Content

Another reason to conduct a content audit is to determine if there are any problems with your existing content.

For example, let's say you have a blog post that isn't getting any traffic. This could be because the title is misleading, the content is outdated, or there are grammatical errors. By conducting a content audit, you can identify these issues and make the necessary changes to improve your content. Use a website seo reviewer to analyze and optimize website according SEO rules.

4. Identify Assets to Leverage

Once you've analyzed your existing content, you can identify which pieces are performing well and which you can leverage for future marketing campaigns.

For example, if you have a blog post that's getting a lot of traffic and engagement, you can turn it into an ebook or create a lead magnet out of it.

5. Improve Content Shelf-Life

One of the benefits of conducting a content audit is that it can help improve the shelf-life of your content. By taking inventory of what you have and determining what is outdated or no longer relevant, you can ensure that your content stays fresh and relevant. This can help you avoid having to create new content as often, which can save you time and money.

6. Find Opportunities To Repurpose Content

Another benefit of conducting a content audit is that it can help you find opportunities to repurpose content. By taking inventory of what you have, you may find that you have some content that can be repurposed or reused in other ways. This can help you save time and money by not having to create new content from scratch. Use a ai content writer to generate accurate and quality content.

7. Perform Better with Best Prices

If you conduct a content audit and take the time to analyze your best-performing pieces, you may find that you can make them even better. This can help you get even more traffic and engagement, which can lead to more sales or conversions.

8. Reduce Hours Spent Creating New Content

If you spend a lot of time creating new content, a content audit can help you reduce the amount of time you spend on this task. By taking inventory of what you have and determining what is outdated or no longer relevant, you can save yourself time and energy that can be better spent on other tasks.

9. Get Clearer Priorities

As you go through your content, you may find that some of it is no longer aligned with your business goals. This can help you to reprioritize your content strategy and ensure that you are creating content that is truly valuable to your audience.

10. Improve Organic Search Visibility

One of the main benefits of creating an inventory of your content is that you can improve your organic search visibility. Once you have an inventory of your content, you can take steps to make sure that your content is properly optimized for search engines.

This can include adding keywords to your titles and descriptions, optimizing your images, and ensuring that your content is easy to share. By taking these steps, you can improve your organic search visibility and ensure that your content is seen by your target audience. Use an SEO tool to optimize SEO on pages.

content audit-1

How to Audit Your Content?

Now that you know the benefits of auditing your content, you may be wondering how to get started. Here are some tips to help you audit your content:

1. Define Your Goals and Metrics

Before you start your content audit, you need to define your goals and metrics. What are you hoping to achieve with your audit? What metrics will you use to measure success? By defining your goals and metrics upfront, you’ll be able to better assess your content later on.

2. Identify KPIs

Once you’ve defined your goals and metrics, you need to identify which KPIs (key performance indicators) will best help you measure them. For each goal, identify 1-3 KPIs that you will track. For example, if your goal is to increase brand awareness, your KPIs might be website traffic, social media engagement, or newsletter subscribers.

3. Organize Your Content Audit Template

Now it’s time to start organizing your content audit template. Begin by listing out all of your content assets, including blog posts, ebooks, whitepapers, infographics, etc. For each asset, include the following information; title,URL, publish date, word count, topic, target audience, goal, primary metric and secondary metric.

4. Collect and Analyze Data

Once you have your content audit template organized, it’s time to start collecting and analyzing data. For each content asset, track the metrics you identified in step 3. This data will help you assess the performance of your content later on.

5. Assess Content

Now that you have all of your data collected, it’s time to start assessing your content. For each asset, ask yourself the following questions:

  • Is the asset still relevant and providing value to your target audience?
  • Is the asset still relevant and providing value to your target audience? Does the asset align with your brand’s voice and overall marketing strategy and initiatives?
  • Does the asset align with your brand’s voice and overall marketing strategy and initiatives? Does the asset contain outdated information?
  • Does the asset contain outdated information? Is the asset still visually appealing?
  • Is the asset still visually appealing? Can the asset be updated to continue to provide value?
  • Can the asset be updated to continue to provide value? Is the asset no longer used, but could be repurposed in the future?

After you’ve answered these questions, you should be able to determine whether or not you should keep the asset or delete it.

6. Draw Up an Action Plan

After you have completed your audit, it is time to draw up an action plan. This plan will help you focus your efforts on the areas that need the most attention.

When creating your action plan, be sure to include:

1.The goals you want to achieve with your content marketing strategy 2.The areas of your content marketing strategy that need the most attention 3.The steps you need to take to improve your content marketing strategy 4.The resources you need to implement your action plan 5.The timeline for implementing your action plan

7. Make Recommendations

Once you have drawn up your action plan, it is time to make title recommendations to your team. These recommendations should be based on the findings of your audit.

Some recommendations you may want to consider include:

1.Creating more targeted content 2.Improving the quality of your content 3.Creating more engaging content 4.Increasing the frequency of your content 5.Adjusting your content distribution strategy

8. Adjust Your Content Marketing Strategy

After you have made recommendations to your team, it is time to adjust your content marketing strategy. This may mean making changes to your content calendar, your content mix, or your distribution channels.

It is important to keep in mind that your content marketing strategy should be flexible. As your business grows and changes, so too should your content marketing strategy.


Content marketing is a powerful tool for businesses of all sizes. By sharing valuable and relevant content with your target audience, you can build trust, establish yourself as an expert in your industry, and drive more leads and sales.

If you’re not already using content marketing to grow your business, now is the time to start. Use the tips and steps in this article to create a content marketing strategy that will help you achieve your business goals.

If you’re looking for an efficient content planner software, you should choose NinjaContent! We provide an all-in-one content tool for your content planning and more. Check out the tool’s features and contact us to learn more!

What Makes the Best Content Tool?
Join the SaaS Revolution
  • All-in-One Suite of 50 apps

  • Unbelievable pricing - ₹999/user

  • 24/5 Chat, Phone and Email Support


Email Finder Author Finder Email Validator Email List Email Hunter Email Checker Email Lookup Email Extractor Email Address Finder Email Scraper Find Emails CRM Software CRM Sales CRM CRM Software Enterprise CRM Software Cloud CRM Software Sales Enablement Workflow Automation Retail CRM Call Center CRM Real Estate CRM Sales Tool SDR Software Sales Engagement Platform Sales Qualified Leads Lead Management Tool Sales Tracking Sales Automation Outbound Sales Sales Prospecting Follow Up Leads Lead Management Call Center Software Call Center Software Outbound Call Center Auto Dialer Software Dialer Call Monitoring Automatic Call Distributor Answering Machine Detection Cloud Contact Center Software Virtual Call Center Call Management Time Tracking Time Tracking Employee Monitoring Time Tracker Time Tracking Software Timesheet Employee Time Clock Employee Tracking App Timekeeping Tracking App Time Clock App Applicant Tracking System ATS Applicant Tracking System Application Tracking System Applicant Software Recruiting Software ATS System Applicant Tracking Applicant Tracker Recruitment Software Candidate Relationship Management Systems Video Interviews Assessment Management Recruitment Software Video Interview Virtual Interview Coding Interview Interview Tool Online Assessment Employment Assessment Test Position Management Hiring App HRMS Software Human Resource Management HRMS Software HR Software Payroll Software Human Resource Software Employee Onboarding HRMS HR System Employee Management Document Management AI Writer Lead Enrichment AI Email Writer Sales Pitch Writer AI LinkedIn Outreach SEO Email writer Backlink Email Writer LinkedIn Chrome Extension Opening Line Writer Lead Generation Linkedin Search Prospect Lead Generation Sales Generation Data Enrichment CRM Integrations Technology Search Search with Email Integrations Website Search OKR Tool KPI OKR Task Management Performance Review Employee Performance Evaluation Employee Review Performance Management System OKR Goals MBO Email Notifications Learning Management System LMS Elearning Enterprise Learning Management Professional Development Employee Training Learning Management System Learning Platform Asynchronous Learning Training Management Knowledge Management Chatbot Chatbot AI Chatbot Customer Service Chatbot Online Chatbot Create Chatbot Messenger Chatbot Chatbot Software Website Chatbot Software Survey Bot Bot Builder Help Desk Software Ticketing Tool User Experience Help Desk Software Ticketing System Helpdesk Ticketing System Feedback Management Service Desk Software Support Ticketing Software Helpdesk Support Software Customer Service Ticketing System Live Chat Customer Service Software Live Chat Software Live Chat App Live Chat System Website Live Chat Live Chat Tool Web Chat Software Live Chat Support Software Customer Service Tool Live Chat Service Customer Feedback Customer Feedback Survey Customer Feedback Management Software Feedback Management Tool Customer Satisfaction Survey Software Customer Feedback Management System Client Feedback Software Survey Analysis Feedback Survey Software Feedback Management System User Feedback Software Customer Onboarding Customer Success Management Onboarding Process Workflows Customer Retention Customer Journey Onboarding Checklist User Segmentation Personalization Customized Templates Popup Builder API Platform End To End API Management Unified API Control REST API Management Web API Gateway API Documentation API Management API Integration API Development Unlimited Projects API Gateway Single Sign on Authentication Software Application Management Password Management SSO Configuration SSO Single Sign-On Access Management Easy Set-Up Single Login Secure Login App Builder App Builder Platform Low Code Application Platforms Low Code Development Build Your Own App Low Code App Software Drag And Drop Builder Custom Application Low Code Platform Low Code No Code Bespoke Software App Widgets Custom Widget File Picker Playground OAuth Keys File Manager Website Monitoring Reporting Web Application Monitoring Website Monitoring App Monitoring Performance Monitor App Baseline Analysis Location Insights Alerting System Reporting Wireframe Tool Design UI UX Project Management Mock Designer Wireframe Designer Website Mockup UI Prototyping Image Library Project Management Real-Time Updates Design UI UX Website Builder Website Builder Webpage Builder Website Creator Landing Page Creator Website Maker Blog Builder Ecommerce Website Builder Website Analytics Website Development Landing Page Builder Email Marketing Email Marketing Software Bulk Email Sender Automated Email Email Campaign Systems Email Automation Software Autoresponders Email Blast Service Email Marketing Email Marketing Automation Drip Campaigns Social Media Management Instagram Post Scheduler Social Media Analytics Social Media Management Social Media Planner Social Media Calendar Social Media Scheduling Social Media Listening Social Media Monitoring Social Listening SEO Tool Keyword Tool Link Building SEO Optimizer Website Audit On-Page SEO Broken Link Checker Rank Tracker Website Grader SEO Competitor Analysis Website Recording Website Analytics Click Tracking Usability Testing Website Monitoring Mouse Tracking Visitor Recording Session Replay Conversion Funnels Website Recording Website Visitor Tracker Website Personalization Lead Generation Tool Popup Maker Lead Generation Software Popup Builder Website Personalization Software Lead Capture Software Popup Builder Lead Capture Tool Lead Generation App Website Personalization App Content Planner Content Planner AI Writer Social Media Content Planner Ai Content Writer Social Media Content Calendar Content Generator AI Blog Writer Content Marketing Software Social Media Calendar Social Media Planner Push Notification Push Notification Push Messages Push Notification Service Push Service Push Notification App Custom Notifications Mobile Push Notifications Push Notification For Website Push Notification Tool Push Notification Providers Image Personalization Email Marketing Template Countdown Clock Personalization Software Personalized Software Countdown Clock Countdown Timer In Email Personalization Tool Personalized Images Personalized Videos Conversational Chatbot PPC Management Keyword Research PPC Management PPC Marketing Keyword Finder Keyword Generator Shopping Ads Adwords Reports Keyword Research Tool Keyword Suggestion Tool Team Chat Team Chat Software Collaboration Software Team Collaboration Team Communication Online Collaboration Collaboration Tool Teamwork Collaboration Virtual Communication Team Collaboration Software Business Phone System Virtual Phone Numbers Virtual PBX Toll Free Numbers Business Phone System IVR PBX Small Business Phone System PBX System VoIP Phone Cloud Phone Video Conferencing Video Conferencing Video Call Recording Virtual Conferencing Software Virtual Meetings Virtual Meeting Platforms Virtual Conference Platforms Online Conference Platforms Video Calling Software Cloud Meetings Video Conferencing Software Email Provider Email Software Software For Emails Hosted Emails Email With Domain Custom Email Address Email Hosting Business Email Address Email Encrypted Custom Domain Email Project Management Software Project Management Task Management Project Planner Project Management Tool Task Management Software Project Planning Software Project Management App Task Management App Project Management System Project Management Software Form Builder Form Builder Survey Builder Order Forms Web Forms Form Maker Form Creator Form Designer Survey Maker Survey Creator Custom Form Appointment Scheduling Appointment Scheduling Software Appointment Scheduling System Meetings Scheduler Appointment Scheduling App Online Appointment Scheduling Online Scheduling App Appointment Scheduler Appointment Booking App Calendar Scheduler Online Scheduler Robotic Process Automation RPA Tools RPA RPA Automation Robotic Automation Software Data Scraper Web Scraper Robotic Automation Website Scraper Business Process Automation Robotic Process Automation Business Process Management Workflow Management Business Process Modelling Business Process Automation BPMN BPM Software BPM Tool Business Process Management Workflow Software Workflow Automation Business Process Mapping App Integration Workflow Software Workflow App Workflow Automation Process Automation Application Integration Data Integration Tool Workflow Management Software Data Integration Software Workflow Tool Marketing Automation Electronic Signature Signature Maker Digital Signature Software Digital Signature Pdf Signer Esign Online Signature Signature Creator Sign Documents Online Electronic Sign E Signature

Get Started with 500apps Today

Ninjacontent is a part of 500apps Infinity Suite

Please enter a valid email address
Sign Up 14-day FREE Trial