It enables you to plan your content in advance and ensure that all your team members are aware of what content is in the pipeline. Many of the tools also enable users to share the post on various digital platforms saving lots of time and resources.

Content Calendar: Functioning

A content calendar saves time and reduces stress by streamlining your content creation and publishing process. It enables marketing experts or creators to plan content in advance and schedule your post and promotion strategy, so you don't have to scramble to come up with ideas or rush to post content at the last minute. With the right tool in place, marketers can enjoy stress-free content planning and scheduling.

15 Best Content Calendar Templates

NinjaContent

The comprehensive content toolkit has powerful features that empower users to create optimized and highly engaging content that generates traffic.

Features:

• Effective content calendar that allows users to collaborate and connect on various digital platforms
• AI writer, powerful keyword tool, and SERP result checker
• Insightful analytics and content distribution system

Get started with the leading Content Calendar Tool today! Sign Up 14 Day Trial

Trello

The comprehensive visual project management tool combines a robust suite of powerful features. The platform can be used to create content calendars and much more. It has an intuitive drag-and-drop interface that allows users to move tasks around and assign due dates quickly.

Features:

• Color-coded labels to differentiate content pieces
• Allows users to add attachments and comments to tasks for easy collaboration
• Set up automation to save time.

Asana

Asana is a popular project management tool that can be used to create content calendars and assign tasks to team members. You can create a project for each month or quarter and add tasks for each piece of content.

Features:

• Calendar view to see a visual representation of your content schedule
• Custom fields to track crucial information like the target audience and keywords
• Automation features to streamline your workflow

CoSchedule

CoSchedule is a marketing content generator tool that helps you plan and organize your content marketing efforts. The tool has an intuitive content calendar that lets users schedule and publish web content across multiple channels easily.

Features:

• Drag-and-drop calendar to reschedule content quickly
• Workflows to streamline your content creation process
• Analytics to track your content's performance

Google Sheets

The free-to-use tool allows users to create content calendars and share access with a limited set of users or make it public. You can create numerous sheets for each month or quarter and use rows to organize content according to date, type, or platform.

Features:

• Conditional formatting to color-code different types of content
• Custom formulas to calculate essential metrics like engagement rate and conversion rate
• Data validation to ensure quality content

Airtable

Airtable is a flexible database tool that can be used to create content calendars. You can create a new base for each month or quarter and use tables to represent each piece of content.

Features:

• Optimized views to see your content schedules in different formats, like a calendar or a kanban board
• Custom fields to track crucial information like author, status, and deadline
• Automation features to save time

Monday.com

Monday.com is a visual project management tool that can be used to create content calendars. You can create a board for each month or quarter and use columns to represent each piece of content.

Features:

• Timeline view to see a visual representation of your content schedule
• Custom fields and automation features to streamline your workflow

HubSpot

HubSpot is an all-in-one marketing platform with a content calendar tool. It enables users to create and schedule content across numerous popular digital channels, like blogs, social media, and email.

Features:

• Easy drag-and-drop calendar to reschedule content quickly
• Content strategy tool to plan and organize your content
• Powerful analytics to track your content's performance

ContentCal

ContentCal is a social media content planning and publishing tool. It offers a collaborative calendar feature that helps you plan and organize social media content.

Features:

• content library to store and organize your social media assets
• Approval workflow feature to streamline your content creation process
• analytics to track your social media performance

Hootsuite

Hootsuite is undoubtedly one of the most popular social media generator and management tools. It enables users to create and schedule social media content with ease. Its content calendar feature lets you plan and organize social media posts across multiple channels.

Features:

• Bulk scheduler to save time
• Content suggestions feature to find relevant content to share
• Analytics to track your social media performance

Later

Later is an Instagram scheduling tool with a visual content calendar feature. It allows you to plan and schedule your Instagram posts in advance.

Features:

• Media library to store and organize your Instagram assets
• Hashtag suggestions feature to find relevant hashtags to use
• Analytics to track your Instagram performance

Wrike

Wrike is a project management tool with a customizable content calendar feature. It allows you to create a content plan and assign tasks to team members.

Features:

• Gantt chart feature to see a visual representation of your content schedule
• Time tracking feature to track the time spent on each task
• Custom workflows feature to automate your content creation process

Toggl Plan

Toggl Plan is a project management tool with a simple and intuitive content calendar feature. It allows you to create a content plan and assign tasks to team members.

Features:

• Timeline feature to see a visual representation of your content schedule
• Drag-and-drop feature to reschedule tasks quickly
• Notification feature to keep your team on track

Smartsheet

It is a spreadsheet-based project management tool that offers a content calendar template. It allows you to create a content plan and track progress using various visual elements.

Features:

• Gantt chart feature to see a visual representation of your content schedule
• Conditional formatting feature to highlight overdue tasks
• Collaboration feature to work on the same sheet with your team in real-time

ClickUp

ClickUp is a project management tool that offers a customizable content calendar template. It allows you to create a content plan and assign tasks to team members.

Features:

• Calendar view to see a visual representation of your content schedule
• Custom fields feature to track crucial information like the target audience and keywords
• Time tracking feature to track the time spent on each task

Significance of Using Content Calendar

Now that you know the benefits and features of the top 15 content template creator tools, let's determine the significance of using one in your marketing campaign. Following are some of the benefits of using a content calendar as part of your integrated marketing campaign.

• It helps you to stay focused on your overall content marketing strategy and goals.
• It allows users to plan and execute campaigns in advance and ensures you target the right audience with the right message.
• Various tools enable you to track engagement metrics and identify what content resonates with your audience.
• It can help refine your content marketing strategy and improve results over time.

Summing It Up

A content calendar is an essential tool for digital marketing campaign success. It allows marketers to stay organized, consistent, and strategic. By including content planners, brands can save time and improve their content marketing performance. It also helps enhance your collaboration efforts allowing the team to work on a similar project with ease and provide constructive suggestions to improve the overall quality of content.