Keyword research is the complex process of gathering keyword ideas and choosing the terms and phrases people typically use on search engines. Keyword research is done to better understand what topics they are searching for and what words they’re using to get their information. With this knowledge, you would be able to incorporate those keywords into your digital content, which will increase your chances of being found online.

You might already know that there are content planning tools that you can use to improve your SEO efforts. Some of them can help you with your keyword research, like Google Keyword content planner and NinjaContent. But you also know that you still need to have the right strategy for keyword research. Don’t worry, though, as NinjaContent shares some tips on how you can do better keyword research:

1.Determine Your Scope Before Starting Your Research

keyword recommendations is something that you should start from the beginning. Not just from the digital aspect but the overall marketing strategy, too. This will avoid confusion and make your keyword research more effective.

Your scope should tell you your target market, what products you want to sell, the different industries you want to be a part of, and more. That’s why it’s imperative to define your scope first. You might have to sacrifice some competitive keywords if you have a niche business, but if you’re selling T-shirts for teens, for example, keywords like “t-shirt store” and “buy t-shirts” are going to be more important than “shop for t-shirts.”

2.Don’t Forget That Intent Is Key

The problem with Keyword Research is that people are looking for different things. When you dig deep into Google Keyword Planner, you might end up seeing thousands of keywords that you might think are relevant to your business. But only a handful of them will be.

A lot of your target audience is just browsing Google. So they’re not looking for information on a store or a product. They’re just looking for places to shop.

This is where intent comes in. So you have to determine how your target audience will use your keywords. Are they going to be used for navigational purposes like “how to make a piece of cake” or “cake recipes ideas”? Or are you interested in people looking for something specific like “paleo cake” or “gluten-free cupcakes”?

So when you’re trying to determine your keyword research, you should remember that intent is an essential part of keyword research. This will help you decide which keywords are genuinely relevant to your business.

3.Check What the Competition Is Doing

Even if you’re interested in specific keywords, you should also find out what others are doing. Many marketers make the mistake of focusing on only their own needs and interests. But they should consider what their competitors are doing as well.

This is because there’s a good chance that your clients are also interested in your competitors. You should also do this because you might find some keywords that you can use to improve your , increase traffic, and improve your ranking.

But remember that your competition might be using different keywords for their AdWords ads. So you should check them out to get a better idea of how to better optimize your site for your audience.

4.Use Google Search Properly

Most people only use Google to search for information. But you should also take advantage of the search engine’s other features. There’s a good chance that you might find some keywords that you can use to improve your site’s SEO.

For example, you can use Google Adwords to find out more about the keyword rank checker that the people in your target market are using. You can also check the top pages that your competitors are ranking for. This can help you figure out how they can rank higher than you and find out what they’re doing better than you. You can also check out Google Trends to see what’s trending.

5. Target Variations

Keyword research is a long process. It usually takes weeks, months, or even years before you can fully understand your target audience and the market for your products. So you should take advantage of that time by adding more variations to your keyword list.

For example, you might start with a “t-shirt,” but later on, you’ll realize that your market is also interested in other things. You might want to add “t-shirt design,” “t-shirt printing,” “t-shirt store,” “parents t-shirt,” etc. This will help you improve your SEO, which you can use to boost your traffic and improve your AdWords ads.

Conclusion

Keyword research is one of the most critical aspects of digital marketing. It’s something you should do to identify your target audience and figure out how they use the internet. If that’s not done well, your marketing efforts will be useless. This is something that many companies are taking advantage of. And if you don’t take it seriously, your competitors will. So you should learn how you can better do your keyword research and use it to your advantage.

The good news is that there are tools available that you can use to evaluate website SEO and get the insights you need to come up with the best keyword strategies.

NinjaContent is an all-in-one content planning tool that you can use to improve your SEO strategies and boost your website’s online performance. Sign up today to enjoy the advantages NinjaContent offers!